BlackBerry 10 inflictive addition figures: It's the keyboard
The aboriginal appellation you anticipate of back you anticipate of BlackBerry is beleaguered. The maker of the BlackBerry has collapsed as far as a aggregation can and still be in business. Once the angel of the action and again the customer space, the BlackBerry hasn't been able to accumulate clip with its competition.
The addition of BlackBerry 10 (BB10), the avant-garde adaptation of the OS on the latest phones by BlackBerry, was beheld as the aftermost attack by BlackBerry to abide applicable in the market. BlackBerry pulled out all the stops to accomplish BB10 a glassy blow OS to attempt with the iPhone and Android phones.
See also: BlackBerry Z10: Refreshing but not appetite abatement (review)
The latest numbers for BlackBerry shipments assume to announce that BlackBerry customers, and in animosity of appearances there are still millions of them, adopt phones active on the earlier OS. As Matt Miller credibility out, BlackBerry alien 4.08 actor BlackBerrys active the earlier OS and alone 2.72 actor phones active the new BB10. On the apparent that would betoken that the new OS is not as accepted as the earlier version, but I don't anticipate that's the case.
Those addition numbers awning the latest division of BlackBerry's reporting, and the actuality is the Z10 handset was the alone one aircraft with BB10 for the absolute quarter. The newest BB10 phone, the Q10, has alone afresh alien in the all-around market, and alone actual afresh in the US. That's cogent as the Z10, which should accomplish up best of those aircraft figures, is the new BlackBerry after a concrete keyboard.
No amount how badly BlackBerry wants to breach into the blow buzz market, the distinct aspect of the BlackBerry that has consistently admiring barter is the concrete QWERTY keyboard. The BlackBerry is acclaimed for the keyboard, and there's no acumen to apprehend this to change with BB10. Best if not all of those earlier BlackBerrys that alien in the latelst division acceptable had concrete keyboards.
There may be added factors accidental to the actuality that earlier BlackBerrys are still outshipping the new Z10 about two-to-one but I anticipate it's primarily the keyboard that is alluring buyers. They demand the keyboard and they are not absolution the bling of the new OS and the new handset affect their decision. Keyboard or annihilation is what these numbers announce to me.
That agency the newest BlackBerry with the concrete keyboard is the best important handset of BlackBerry's history. The Q10 has it all, the new BB10 system, a blow screen, and the concrete QWERTY keyboard. This is the buzz that can get BlackBerry enthusiasts to advancement to the new OS.
Whether the Q10 can attempt with the antagonism charcoal to be seen. It bigger be able to attempt with old BlackBerrys or it could be the company's aftermost hurrah.